Flipkart claims that this step will take it closer to building an eCommerce eco-system. Flipkart, like Amazon started by selling books online and then expanded into other product categories. There was then a step towards selling eBooks via the eCommerce website. Is there enough incentive to compete here and try to achieve positive network effects?
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Feb 12, · Discuss Marketing Strategy of DeLonghi S.p.A. within the Marketing Management forums, The company launches coffee makers and acquires Simax Micromax, a maker of kitchen appliances and floor care systems.
Blue ocean strategy McDonalds Global and Local Strategy. What is Blue Ocean Strategy Part 3 - The Strategy Canvas Robynne Berg - Monday, October 31, Blue ocean strategy is a suite of strategic principles, tools and methodologies that help organisations create leaps in value and profit by looking beyond the limitations of traditional competitive strategy.
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