Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan.
The concept of Marketing, and The concept of Societal. Now let's discuss the six distinct concepts of marketing. Exchange Concept gives importance to the exchange of goods and services. Here, consumers have to accept those goods that are available in the market.
This idea does not give importance to qualityconsumers satisfaction, etc.
It is a traditional concept of marketing. This concept was in use before the industrial revolution. It is an old, outdated and narrow concept of marketing.
Production Concept gives importance to the production of goods. This concept is production-oriented. Here, goods are produced and distributed on a large scale. According to this concept, the consumers will purchase those products that are readily available and are low in cost.
During the industrial revolution, this concept was widely used. Today, this concept is only used in the third world countries. In these countries, the demand is more than supply. So the consumers are more interested in purchasing the product.
They don't pay much attention to the quality of the product. Developed countries don't follow this concept. In these countries, the consumers are more interested in the product quality. Product Concept gives importance to the quality of the product.
This concept is product-oriented. Here, good quality products are produced and distributed on a large-scale. The company goes for product excellence. That is, they work on improving the quality of the product. According to this concept, the consumers will only purchase good quality products.
This idea does not give any importance to the needs, wants and problems of the users. Here, products are not made according to the needs and desire of the consumers.
So this concept does not concentrate on the consumer. It only focuses on the product. Therefore, this idea is not accepted. Sales Concept gives importance to sales promotion techniques. Here, the product is pushed into the market by aggressive advertising and publicity, personal selling, discount offers, gifts, attractive packages, etc.
According to this concept, the sales will increase only by using sales promotion techniques. That is, the consumer must be induced attracted to purchase the product. This concept is sales-oriented. It does not give any significance to the needs and wants of the consumers.
Companies who have excess production capacity and who face a lot of competition use this concept. However, this is not useful for all marketing situations.rutadeltambor.com - Download as PDF File .pdf), Text File .txt) or read online.
Scribd is the world's largest social reading and publishing site. Search Search. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Today most firms have adopted the marketing concept, but . What is marketing production? A great way to stretch your budget, for starters. In its driest form, marketing production is buying and managing the production of marketing assets (print, digital and audio-visual) on behalf of a brand.
AN INTRODUCTION TO CONSUMER BEHAVIOR AND The Production Concept 2. The Product Concept 3. The Selling Concept 4. The Marketing Concept 5. The Societal Marketing Concept 1.
The Production Concept It holds that consumers will prefer products that . Sep 12, · The Promotion Concept The Marketing Concept inch provides a big promotion and advertising campaign Makes activities such like; promote research, two The Promotion Concept is appropriate for unsought goods--people who buyers usually do not ordinarily think about shopping for, such as blood or insurance contributions.
Jun 30, · Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan.
Societal marketing is when a .